CAMPAIGN & IDEATION

  • Communications Assistant for ORLY & SpaRitual.

  • Assisted in Development of ORLY's Made In L.A. Campaign for Melrose, Pacific Coast Highway, Infamous, and In The Mix Nail Collections.

  • Assisted Development of SpaRitual Campaigns for Gold and Step Up Nail Collections.

  • Navigated Think Tank Process for Campaign Ideation. 

WEB DEVELOPMENT

  • Marketing & Digital Media Coordinator and Team Leader for SUPERthrive.
  • Directed Structure and Development of New Web 2.0. 
  • Developed Objective Content to Increase Retention Rates.
  • Improved U/X by 40%.

COPY-WRITING

  • Leveraged Content for ORLY's Beauty Buzz on Kylie Jenner.
  • Leveraged Content for SpaRitual's "SpaRitualist" on Product How To's.
  • Wrote Post-Event Press Releases on ORLY's CEO, Jeff Pink. 

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SOCIAL MEDIA MANAGEMENT    

  • Social Media Coordinator for SUPERthrive.
  • Audited Prior Strategy, and Developed New Strategy Based on Findings.
  • Created Content Bucket, New Objectives, and Editorial Calendar.
  • Directed Graphic Designer for Image Content Respective to Post Objectives.
  • Developed Editorial Content for ORLY and SpaRitual.
  • Curated Content for The Social Observer Blog, Landing FeedSpot's Top 100 Social Media Blogs for 2016.
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MARKETING STRATEGIES

  • Created Master Marketing Plan for SNHU's Project Capstone.
  • Created Digital Marketing Strategy for Internet Marketing Course at SNHU.
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MARKETING MATERIALS

  • Developed New Marketing Materials, Critical for Brand Redirection with Company President at SUPERthrive.
  • Sourced Cost-Effective Materials from Vendors for Point of Purchase Criteria, with Clear Call To Actions.